Joseph is the Chief Executive Officer of The Motorcenter East Africa Limited – the authorized distributor automobile brands namely Kia, MG, Sonalika, King Long and Hyundai Trucks. Prior to that, he was the Sales Manager for the Nissan Brand which he grew successfully to the number one position in Uganda.

He is a visionary in the motor vehicle industry, and sought after for his depth of experience and knowledge in the transportation sector. He has developed successful business partnerships and, in some instances, initiated strategies that later become benchmarks for the business community and the automotive industry. He has successfully run the Motorcenter with an incredible tenacity and business ethics that are in short supply in our Ugandan business community.

As a Chartered Marketer, he has developed low cost, unique and positive marketing campaigns that generate brand awareness, and a consistent brand communication.

He is very passionate about Uganda’s beautiful nature and her untapped tourism potential. He is a committee member of the Buganda Kingdom Tourism Committee and also owns the Jakana Geolodge. He also serves on several other corporate boards.